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Geeks Union | August 18, 2017

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marketing

Free Super Bowl advertising for Apple reinforces its marketing prowess.

February 18, 2012 | 1 At an estimated cost of $3.5 million per 30-second commercial, advertisers on the Super Bowl paid a hefty amount for NBC's coverage. But marketers who shelled out the big bucks looking for big results can no doubt take a deep sigh of financial relief as the estimated total TV audience of more than 111 million not only set an audience record but reassured the advertisers that their commercials were seen and noticed. Yet it was interesting to note that one of the biggest worldwide companies around Read more [...]