October 23 Apple Media Event Highlights
Apple’s much-anticipated media event has come and gone. For the most part, the rumors we reported last week held true, but there was one big surprise. Here’s the condensed version:
- The iPhone 5 is officially the fastest selling mobile phone in history. Over 5 million were sold in its first weekend.
- The new version of the iBooks app was announced. Highlights include continuous scrolling and the ability to highlight and share passages via Twitter and Facebook.
- The MacBook Pro will be available in a 13-inch version with Retina Display. Features include a dual-core i5 or i7 Ivy Bridge processor, 8GB of RAM, up to 768GB flash memory, 7-hour battery and FaceTime HD camera. The new models start at $1,699.
- The new iMac was unveiled. Apple’s thinnest desktop ever, it measures just 5 millimeters thick and is 8 pounds lighter than its predecessor. It will introduce the new Apple Fusion drive, which uses Flash memory for the main functions and a hard drive for storage of large files in an effort to improve performance. The 21.5-inch model sells for $1,299 and ships in November. The 27-inch sells for $1,799 and ships in December.
- The Mac Mini has been revamped. Starting at $599, it comes with a dual- or quad-core i5 or i7 Ivy Bridge processor, three USB 3 ports and up to 16GB of RAM. There will also be a server edition with a 2.3 GHz quad-core i7 processor, 4GB of RAM and two 1TB hard drives priced at $999.
- The iPad Mini was announced. It will have a 7.9-inch screen with 1024×768 display and a dual-core A5 processor. The Wi-Fi version with 16GB of RAM is priced at $329. – Wifi + Cellular LTE version ships in November starting at $459.
- The big surprise: Rather than tweaking the iPad, they introduced a whole new generation. Starting at $499, the 4th generation iPad offers an A6X processor with double the graphics, processing and Wi-Fi performance of the 3rd generation.
Reactions to the introduction of a new iPad just 7 months after the release of its predecessor have been mixed. What do think about this and the other developments?