Jony Ive is Now Playing the Steve Jobs Role
Jony Ive is now the spiritual successor for Steve Jobs at Apple, according to technology journalist Micah Singleton. Tim Cook is playing the role he always played. Cook is a details guy and handles the supply chain like no one else. But, Jobs was always the product guy, and his fingerprints were on everything Apple did.
When Steve Jobs was CEO of Apple, its senior leadership was a two-headed monster. Steve put his touch on every product Apple released, while then COO Tim Cook made sure operations ran smoothly, and products were properly distributed. Using this model, Apple had unprecedented creative and financial success. With the recent moves made by now CEO Tim Cook, this model has returned, albeit slightly altered, with Cook leading, and Sir Jony Ive playing the role of Jobs, taking over creative control of the world’s largest company.